Alongside Jekaterina Privis, Scarlett Lopez co-wrote Chapter 6: Motivational Effects of Gaming Among Children of the book "Motivation in...

Picture this: You wake up, do your morning routine, make coffee, sit at your desk (or wherever your workspace is) and stare at a screen...

Here we are half-way through 2020, and oh, what a year! This year has been anything but easy. The COVID-19 pandemic has affected our...

Protect the environment. Three powerful words that surround our daily lives. We constantly hear: Among others… These measures definitely...

Let’s talk about video marketing. What is it? It’s a digital marketing strategy based on the use of audio and visual elements to create...

As the new year comes upon us, we must begin to explore the content marketing trends for 2020. To remain (or upgrade to) a strong...

We have all heard about the cloud, but what exactly is it? We can’t see it or feel it, but we know that the cloud is used by millions of...

Within the go green movement, we can find trends like sustainable fashion, zero-waste practices, recycling, reducing single-use plastics,...

The digital era is fascinating and continuously evolving. Who would have ever thought that we could have virtual assistants like Siri and...

Decades ago, consumers would adapt their wants and needs to what was offered in the market. This dynamic has changed as consumers now...

Companies around the world are driving digital initiatives that help deliver business in more efficient and effective ways. The digital...

Marketers continuously adapt their strategies to attract different segments of consumers, but there is one particular segment that gives...