Snapchat's new feature consists on including information about your friend's locations. So... what does this mean? Imagine you are at home on a Saturday night with no plans but really feel like going out. You go to your Snpachat app on your smartphone and begin watching your friend's Snap Stories. Ana is visiting her cousin in Brazil and Jordan is still working on his project. You then run into Sam's story and see that she is with her friends at a cool restaurant here in Tampa. Let's say you don't want to ask Sam where the restaurant is or what type of food they have. With this new feature, you can know everything about the place without talking to Sam! Now, you will just have to scroll up on the snapvideo or photo and you will be able to see information about where the restaurant is located, what types of food it has, if there is a dress code and overall comments from previous customers (as well as their ratings for the place).

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Snapchat has partnered up with TripAdvisor, Foursquare and many other websites to bring ratings, comments and information about places to consumers. This feature helps businesses create awareness on their product or service by having their own consumers promote them! The consumer is now the one who says if a business is good or not by writing comments and rating them online. This is great for today's modern world because it gives us a more personal and truthful value as we engage in the buyer thinking process. Did you think Snapchat's GeoFilters were the end of it? No! Snapchat is known for being innovative, so this new feature shouldn't surprise us. Let's wait and see what new ideas Snapchat has for us.